Boats, Beer and Rock Climbing at RiverWorks

Billy & Pat Vlog recently partnered with Visit Buffalo Niagara to for a fun shoot at Buffalo RiverWorks.

RiverWorks is a massive waterfront complex along the Buffalo River that features entertainment, sporting events, ice rinks, climbing walls, food, drinks, a beer garden and access to unique boating experiences (like a tiki boat!)

Take a look at the video:

In addition to the video, Billy & Pat Vlog created a series of gifs to promote the clip.

riverworks kayak pat.gif
riverworks climbing wall billy.gif
riverworks buffalo pat.gif
riverworks climbing wall pat.gif

Would your business or service benefit from some influencer promotion? Shoot me an email and let's make a plan!

- Pat

Photos: Glow! Blacklight Party for Evergreen Health

PSN Creative was recently hired to photograph a super fun event for Evergreen Health and the Men's Health Initiative.

The Glow! Blacklight Party took place at Buffalo's Club Marcella and featured DJs, dance and hip hop music, live performances, and glow props and blacklight paint to help all the partygoers glow in the dark! Take a look at a few featured photos:

Beyond hosting a rad party, the team from the Men's Health Initiative was on hand to share information about PrEP, sexual health information and testing. Check out the full album of photos on Evergreen Health's Facebook page.

Need some photography or planning assistance for your next event? Drop me an email!

- Pat

"Imaginary Parties" by Superfruit

I've always been a big music video buff. I love seeing the creative ways artists bring their music to life with visuals and performances. Maybe that's why I would sit in my room and watch my Michel Gondry DVD on repeat in high school. (Yep, I was super cool!)

Right now I'm digging the video for Superfruit's "Imaginary Parties" from their "Future Friends - Part One" EP. The video is plump with rich, creamy colors and stunning portraits that blur the line between photography and video. Take a look and listen:

Superfruit is made up of Mitch Grassi and Scott Hoying, two fifths of the Grammy-winning a cappella group Pentatonix.

- Pat

Playlist: I Wish I Had a Pool

 
 

Summer is officially here and it's nearly the Fourth of July and I have yet to dip my toes in the cool, refreshing waters of a pool.

As I stared into my weed-filled back yard, I felt compelled to put together a playlist that gave me the feeling of sitting poolside with a drink in my hand. Enjoy!

 
 

To see more of my favorite playlists—or stay up-to-date when I make a new one—follow me on Spotify!

- Pat

Cycleboating the Buffalo River

Last week I joined the other members of the Visit Buffalo Niagara "Tweet Team" for an evening voyage with Buffalo Cycleboats.

We set off from RiverWorks and enjoyed a two-hour pedal along the Buffalo River, out into the edge of Lake Erie and then back up the river through the historic grain silos/elevators before returning to the dock.

Here are a few snaps I took:

It was a very fun and silly event!

Introducing PSN Creative

 
 

Although I've had many professional titles—brand manager, content director, host, page, YouTuber—I have always considered myself a creative producer at heart; a person who lives at the intersection of ideas and execution.

That's why after 12 years of building up my professional experience at wonderful media and marketing companies I am finally taking the leap into self-employment with the launch of PSN Creative.

My goal is to work with organizations, businesses and individuals to refine their narratives. I want to help them build content and strategies for content that support their vision and connect them with new audiences. I want to lend my expertise and voice to projects that inspire me with the hopes of inspiring others, too. 

Whether it's starting a blog, creating a video series, writing stories or cross-pollenating brands, I want PSN Creative to be a resource for those ready to ratchet up their content and enhance their storytelling.

Please poke around the new site to review the current list of services and work, and shoot me an email if you'd like to connect about working together.

 Let's make cool stuff!
- Pat

Meeting Mediation: Makers and Managers

This post was originally posted on Clubhaus, Block Club's blog of inspiration.

Years ago, at a previous job, I was part of an editorial team of writers and producers at a major media company. My colleagues and I became increasingly frustrated by the number of recurring meetings that continued to interrupt our work days. It’s not that the nature of these meetings were flawed, but their execution surely was. They were held daily, weekly and bi-monthly as a way for those on the team who did not regularly interact to touch base and share notes, but generally served as an hour-long interruption into the workday.

Curious about the effectiveness (and ineffectiveness) of recurring meetings and their link to actual productivity I came to discover a fantastic essay by Paul Graham titled “Maker’s Schedule, Manager’s Schedule.” In short, Graham identifies that there are two types of workers/schedules: Makers who view the workday as two half-day blocks (before lunch/after lunch) and Managers who view their workday in one-hour meeting blocks. 

If you’re someone who operates on the Manager’s Schedule, planning a day’s work can be easy. Everything is blocked off an hour at a time. No more blocks = no more availability. If you’re on a Maker’s Schedule (say a writer, designer or programmer) these one-hour interruptions can ruin your workflow, causing you to delay starting on a project because of an anticipated stopping point ahead.

Personally, I live somewhere between a Manager’s and Maker’s schedule. As a brand manager I facilitate many meetings throughout the day, but also need chunks of time to do my own work. I juggle the responsibility of scheduling meetings that fit into the blocked-off days of clients and powers-that-be without being completely disruptive to the creative team whose work is derailed by shifting from project to project.

Here are a few strategies that I employ when scheduling meetings:

Piggyback on other meetings

Booking back-to-back meetings may elicit some groans from the team, but I find that to be the least disruptive method for scheduling. Plus, if the same people can attend both meetings they are already in “meeting mode” which can help things move along more quickly. Fight the instinct to give the team a “break” between, because having an hour or less before another meeting is not enough time to cross much off a to-do list.

Save open time windows for working

It’s tempting to drop a meeting into a wide open afternoon, but the makers on the team would surely love some individual time to work on their projects. Of course it’s important to make sure all of the meetings don’t stack up too high, but I’ll always seek out a chance to preserve a big window of time for the team to work.

Book longer meetings than necessary

Again, this another tactic that may get pushback from the team, but I like to always schedule a meeting for the worst case scenario of meeting length. It works for two reasons; if the meeting runs long it won’t run into the next calendar event, and if the meeting run short you are essentially giving the team some unplanned free time. Win/win.

So, now that you’ve scheduled your meetings how do you make sure they are run effectively? That’s another topic for another post. Stay tuned!

This post was originally posted on Clubhaus, Block Club's blog of inspiration.

Cultivating Brand Ambassadors

This post was originally posted on Clubhaus, Block Club's blog of inspiration.

What informs our opinions about brands and businesses? What makes us walk into a new store or make a reservation at a new restaurant? Beyond advertising, marketing and press, word of mouth—both in-person and online—can make or break a business.

Of course celebrities and other prominent figures influence our opinions about brands when they act as spokespeople paid to endorse brands. Some of these paid endorsers adopt the term “influencer,” suggesting they have a bigger stake in the exposure and health of these brands. And while we may not know if these endorsements are paid or not, influencers are attractive because they represent an aspirational version of ourselves.

For smaller brands, it may not be in the budget (or even vision) to connect with millions of followers. Here are a few ways to activate the tastemakers and trusted customers in your space so they can help you attract attention to your brand.

Turn your early followers into brand ambassadors

A nice article in the local paper or feature on a popular blog is a good start, but it’s not always enough to sustain buzz around your business. Your earliest consumers may become your most valued supporter; take notice of those who are curious about your business, its location, your products and services and engage them early on. Why are they so curious? What do they want to know? Look for opportunities keep them interested and interacting with you so that they are the first in line when you open. They’ll be well-informed about your brand and ready to share that info with their circle of friends.

Foster loyalty with special events or products

Everyone likes free stuff, or to feel like a VIP. Inviting a curated group of desired customers to check out your brand is a great way to get people talking about what you’re doing. Think beyond the typical “friends and family” night and invite people who can be critical as well as congenial. Help guide the message you’d like them to share with talking points, insider tips and social-media elements—like preferred or relevant hashtags, and an Instagram-worthy environment—to maximize exposure.

Give them something to talk about

It’s not enough to ask your ambassadors to simply promote your business; you’ve got to give them something specific to say. Keep tabs on your most valuable and loyal customers and make sure they always feel affinity towards your brand. Did you provide them with excellent customer service? Did they receive a special perk or offer just for them? Give them a reason to gush about you!

Carefully tend to the trolls

Think of this as anti-ambassador intelligence gathering. Reading a comments section can be devastating for a business owner, but it’s a valuable way to see what people are saying about you. Take criticism from online commenters with a grain of salt, but don’t be defensive if someone has something negative to say. Use this as a potential area for improvement or refinement as you continue to develop your brand. Circle back with your already-assembled brand ambassadors by counter-marketing with positive, affirmative messaging and promotions, rather than a combative “tackle” of those who are critical.

This post was originally posted on Clubhaus, Block Club's blog of inspiration.