I've always been a big music video buff. I love seeing the creative ways artists bring their music to life with visuals and performances. Maybe that's why I would sit in my room and watch my Michel Gondry DVD on repeat in high school. (Yep, I was super cool!)

Right now I'm digging the video for Superfruit's "Imaginary Parties" from their "Future Friends - Part One" EP. The video is plump with rich, creamy colors and stunning portraits that blur the line between photography and video. Take a look and listen:

FUTURE FRIENDS PART ONE AVAILABLE NOW! GET IT EVERYWHERE: iTunes http://smarturl.it/FutureFriendsPart1?IQid=yt Apple Music http://smarturl.it/SFFutureFriendsPart1?IQid=yt Amazon http://smarturl.it/FutureFriendsPart1Am?IQid=yt Spotify http://smarturl.it/FutureFriendsPart1Sp?IQid=yt Google Play http://smarturl.it/FutureFriendsPart1GP?IQid=yt FUTURE FRIENDS PART TWO AVAILABLE SEPT 15 - PREORDER NOW!! iTunes http://smarturl.it/FutureFriendsPart2?IQid=sf Apple Music http://smarturl.it/FutureFriendsPart2ap?IQid=sf Amazon http://smarturl.it/FutureFriendsPart2Az?IQid=sf Spotify Presave http://smarturl.it/FutureFriendsPart2Sp?IQid=sf Google Play http://smarturl.it/FutureFriendsPart2GP?IQid=sf "IMAGINARY PARTIES" Music Video Directed by Alon Isocianu MERCHANDISE!!!

Superfruit is made up of Mitch Grassi and Scott Hoying, two fifths of the Grammy-winning a cappella group Pentatonix.

- Pat