This Commerical Is Lit


See what I did there? I used "lit" like the kids do to mean "cool," but also this video from Ethan Allen features some beautiful lighting magic. *insert how-do-you-do-fellow-kids.gif*

The commercial I'm referencing is titled "Every Detail Matters in the Art of Making Home" and the creators did a magnificent job in using lighting to showcase the textures, sheen, and luxury of everyday furniture pieces like sofas, lamps, and tchotchkes. Check it out:

I first saw the spot during the 2018 Academy Awards broadcast and was totally struck by the creative and gorgeous use of light to show off home decor elements. Goes to show you that you can create impactful imagery with even the most basic elements.

- Pat