PSN Creative recently produced a series of commercials for Evergreen Health to highlight PrEP, the daily pill for HIV prevention. The goal of the spots was to reach new audiences via digital outlets and social apps, and lead them to a dedicated site to learn more about PrEP or make an appointment to see a healthcare provider at Evergreen.
Each ad in the series features a person going through a relatable routine—like waking up and starting the day, or settling in at the office—and demonstrates how taking PrEP can be a simple part of everyday life. The creative for each ad was purposefully crafted to target the client's desired audiences.