Unyts is Western New York’s only organ, eye, tissue and community blood center. Their commitment is to enhance and save lives through organ, eye, tissue and blood donation while maintaining respect for those who give the Gift of Life.
The “Check Yes” campaign was developed by Block Club to bring attention to the high number of Western New Yorkers waiting for organ transplants or who need regular blood transfusions, and encourage everyone to become organ and blood donors. The campaign was shot by photographer and director Rhea Anna. The campaign won numerous awards from the American Advertising Federation of Buffalo, including 2016 Best of Show for "Save Warren?". Watch now:
- Eight WNY residents of varying ages, races and abilities
- Work completed as brand manager at Block Club