Billy & Pat Vlog: Amazing Apricot Chicken


Billy and Pat have once again partnered with HelloFresh to promote their simple and tasty meal delivery kits, and this time they cooked up some amazing apricot chicken. 

Take a look as the pair prepares this delightful springtime dish, and make sure to use their promo code "billypat30" for $30 off your first week of deliveries with HelloFresh.

Would your business or service benefit from some influencer promotion? Shoot me an email and let's make a plan!

- Pat

Billy & Pat Vlog: Retreating to the Desert

When we were invited to a friend's wedding in Los Angeles we thought it was the perfect opportunity to tack on a few extra travel days to get some R&R in the California desert.

We spent three days at a tiny, isolated, wonderful AirBNB in Twentynine Palms, CA, just on the border of Joshua Tree National Park. We did some hiking, some exploring, took a sound bath at The Integratron, but mostly just sat on some old patio chairs eating chips and salsa and loving every relaxing second of it.

Check out the vlog of our vacation that shows all of the interesting stuff with minimal chip eating.

To prep for the trip (and to have something to listen to at our wifi-less getaway) we made a playlist of songs perfect for a modern desert retreat. Take a listen if you'd like.



See more videos from Billy & Pat on YouTube.

Video Feature: Jackie Wrafter of GEORGETTE


Meet Jackie Wrafter, owner of Allentown's new creative rental space, GEORGETTE. The beautiful, raw space is available to rent for parties, classes, workshops, photo shoots, and pretty much event a person could imagine.

Watch the video and get to know Jackie, how she is inspired by other local businesses like Fern Croft, and why she thinks Billy Club and Buffalo Melting Point are the best places to get "drunk and fat" in the neighborhood.

If you missed it, be sure to watch our previous videos with Amanda Ferreira of Rust Belt Threads and Michele Ogden of Whimsy Confections.

Want to nominate someone to appear in the series? Shoot me an email and let's talk. We're always looking to showcase interesting members of the community and their work.

Casting Call: Non-Traditional Prom Looks for Refinery29


Now casting high school seniors or juniors around the nation for a prom series (interview and photoshoot) for Refinery29

Ideal candidates are those foregoing traditional prom dress code policies and wearing outfits that represent their gender identity and/or gender expression. Candidates can be anything from cisgender to non-binary or LGBTQIA+ and must be a high school senior or junior who is permitted to attend prom this year.

Interested candidates should send an email to with their name, age, location, high school name, and some information about their prom look. They should also include a few relevant photos if possible.

Introducing Nickel City Pretty Video Series


I am thrilled to finally share a project I've been working on for the last few months! Today marks the launch of the first video in a new series with Buffalo-based lifestyle blog Nickel City Pretty.

PSN Creative teamed up with Nickel City Pretty creator Lindsay Robson to develop a companion piece to her popular "Nickel City Gritty" interview series. The intent is to further showcase the fun and lighthearted interactions she has with local business owners and newsmakers through video.

In the debut episode, we traveled to Lloyd Taco Factory in Williamsville, NY for a round of rapid-fire questions with Pete Cimino, co-founder of Lloyd. Take a look:

After you watch the video be sure to read the full interview between Lindsay and Pete to learn more about the man behind the brand.

Highlighting local businesses, go-getters, and personalities is one of my favorite creative outlets, and I'm always looking for new ways to shine a light those who are doing something special. If you have an idea for the next Nickel City Pretty video (or something else entirely!) don't be shy, say hi!

- Pat

Billy & Pat Get a Brand Refresh


Buffalo-based content creators Billy and Pat Sandora-Nastyn (I'm Pat, btw) gave their online presence a bit of a face lift with the introduction of a new logo, brand colors, brand iconography, and video graphics. Take a look at their new channel trailer that includes the new elements:

Billy & Pat have been creating content online together since 2012 when they started their YouTube channel Billy & Pat Vlog to document their engagement and wedding planning process. What started out as a way to answer common questions they received about their impending nuptials evolved into a channel focusing on relationships, lifestyle, home ownership, and travel. The original channel branding was no longer the best representation for the content being created, so PSN Creative teamed up with Seek Axiom to overhaul the brand elements.


The new branding includes a clean and modern word mark, a new color scheme of mustard, teal, navy, and grays, plus a bevy of branded icons to use as background ephemera. There is also a custom animation sequence for use in videos. 

A brand refresh or overhaul can seem daunting, but it's always smart to take a look at the way you are representing yourself or your business, and to be OK with modifying the presentation to keep things looking relevant, attractive, and interesting. 

Do you feel like your business or brand could use a quick cleanup? Get in touch and let's talk about the best plan of action!

- Pat

This Commerical Is Lit


See what I did there? I used "lit" like the kids do to mean "cool," but also this video from Ethan Allen features some beautiful lighting magic. *insert how-do-you-do-fellow-kids.gif*

The commercial I'm referencing is titled "Every Detail Matters in the Art of Making Home" and the creators did a magnificent job in using lighting to showcase the textures, sheen, and luxury of everyday furniture pieces like sofas, lamps, and tchotchkes. Check it out:

I first saw the spot during the 2018 Academy Awards broadcast and was totally struck by the creative and gorgeous use of light to show off home decor elements. Goes to show you that you can create impactful imagery with even the most basic elements.

- Pat

Expand Your Comfort Zone

Many people make resolutions at the start of a new year, but I've never really been too keen on doing that. Maybe it's because it feels cliché, or maybe it's because January doesn't feel like a very inspiring time to make changes (the real "new year" always starts in September during back-to-school time if you ask me), but I've never really made or stuck to any resolutions in the past.

I did, however, make a little agreement with myself to continue to do more things that fall outside of my comfort zone. The biggest thing was starting PSN Creative last year, but since then I've also been actively attempting to push myself to do things that are a little scary or that I've been too insecure to try in the past. 

For example, I've started taking a weekly dance class with a friend. I had been wanting to find some physical activity that wasn't going to the gym for quite some time, and finally made the decision to take a class. Was I worried about looking stupid? Yes. Did I worry that I wouldn't be able to keep up or learn the moves? Of course. Was I  pre-embarrassed to tell people that I was taking a dance class? Most definitely. But, I'm doing it anyway because I decided that worrying about what other people would think of it pales in comparison to the happiness and fulfillment doing it would bring me. Two classes in and I'm so happy I started.

Towards the end of 2017 I was asked to be a "model" for a creative networking event called Locations that brings photographers, designers, stylists, and other creatives together to collaborate and cross-pollinate each other's work. Although I have a love for selfies, I in no way consider myself to be a model and was flattered at the thought of someone wanting me to show up in that way. So, despite having deep insecurities about doing it, I decided to put myself out there and go for it.  Do I have a career in modeling? Certainly not, but I had fun and got to connect with other creative and talented people in my city that I likely would never have had the chance to interact with otherwise.

OK, so what's the point in all of this other than to self-congratulate for doing things that seem pretty easy to do? The point is to remind myself—and anyone reading this—that when you have an idea for something new, different, creative, risky, or outside of the norm you've got to squash the negative comments or "but what if..?" feelings that will inevitably creep up and try to talk you out of doing the thing you were excited about.

Will someone think it's absurd for a 35-year-old man to take a hip hop dance class? Probably. Will someone see the photos of me from Locations and think I'm a totally disgusting troll human or a raging narcissist? I wouldn't be surprised in the least. But if I/we only do things because we know we'll be successful at them, or because other people have deemed them acceptable, we are denying ourselves the chance to experience new things or possibly discover a love or talent for something that makes us happy.

- Pat