This Commerical Is Lit


See what I did there? I used "lit" like the kids do to mean "cool," but also this video from Ethan Allen features some beautiful lighting magic. *insert how-do-you-do-fellow-kids.gif*

The commercial I'm referencing is titled "Every Detail Matters in the Art of Making Home" and the creators did a magnificent job in using lighting to showcase the textures, sheen, and luxury of everyday furniture pieces like sofas, lamps, and tchotchkes. Check it out:

I first saw the spot during the 2018 Academy Awards broadcast and was totally struck by the creative and gorgeous use of light to show off home decor elements. Goes to show you that you can create impactful imagery with even the most basic elements.

- Pat

Expand Your Comfort Zone

Many people make resolutions at the start of a new year, but I've never really been too keen on doing that. Maybe it's because it feels cliché, or maybe it's because January doesn't feel like a very inspiring time to make changes (the real "new year" always starts in September during back-to-school time if you ask me), but I've never really made or stuck to any resolutions in the past.

I did, however, make a little agreement with myself to continue to do more things that fall outside of my comfort zone. The biggest thing was starting PSN Creative last year, but since then I've also been actively attempting to push myself to do things that are a little scary or that I've been too insecure to try in the past. 

For example, I've started taking a weekly dance class with a friend. I had been wanting to find some physical activity that wasn't going to the gym for quite some time, and finally made the decision to take a class. Was I worried about looking stupid? Yes. Did I worry that I wouldn't be able to keep up or learn the moves? Of course. Was I  pre-embarrassed to tell people that I was taking a dance class? Most definitely. But, I'm doing it anyway because I decided that worrying about what other people would think of it pales in comparison to the happiness and fulfillment doing it would bring me. Two classes in and I'm so happy I started.

Towards the end of 2017 I was asked to be a "model" for a creative networking event called Locations that brings photographers, designers, stylists, and other creatives together to collaborate and cross-pollinate each other's work. Although I have a love for selfies, I in no way consider myself to be a model and was flattered at the thought of someone wanting me to show up in that way. So, despite having deep insecurities about doing it, I decided to put myself out there and go for it.  Do I have a career in modeling? Certainly not, but I had fun and got to connect with other creative and talented people in my city that I likely would never have had the chance to interact with otherwise.

OK, so what's the point in all of this other than to self-congratulate for doing things that seem pretty easy to do? The point is to remind myself—and anyone reading this—that when you have an idea for something new, different, creative, risky, or outside of the norm you've got to squash the negative comments or "but what if..?" feelings that will inevitably creep up and try to talk you out of doing the thing you were excited about.

Will someone think it's absurd for a 35-year-old man to take a hip hop dance class? Probably. Will someone see the photos of me from Locations and think I'm a totally disgusting troll human or a raging narcissist? I wouldn't be surprised in the least. But if I/we only do things because we know we'll be successful at them, or because other people have deemed them acceptable, we are denying ourselves the chance to experience new things or possibly discover a love or talent for something that makes us happy.

- Pat

Video Feature: Michele Ogden of Whimsy Confections

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Get to know the exuberant Michele Ogden, chocolatier and owner of Whimsy Confections, who makes eye-catching and colorful bonbons in downtown Buffalo.

A dog lover, Michele shares some of her favorite local pet supply shops—like Daisy's Doghouse, Buffalo Barkery, and Fetch! Dog Treats—and explains why the historic Colored Musicians Club is a must for entertaining out-of-town guests. Take a look:

And if you missed it, be sure to watch our previous video with Amanda Ferreira of Rust Belt Threads.

If you'd like to nominate someone to appear in the series (including yourself, don't be shy!) shoot me an email and let's talk. We're always looking to showcase interesting members of the community and their work.

Video Feature: Amanda Ferreira of Rust Belt Threads


In the first video from a new original series by PSN Creative we meet Amanda Ferreira, owner of Rust Belt Threads and co-owner of the Queen City Market.

In the clip, Amanda gives an inside look at her unique online vintage shop, and explains why she believes Buffalo has more to offer than "a terrible football team and chicken wings."

Plus, find out why she calls out Hotel Henry as a new gem in the Queen City's crown. Take a look: 

If you'd like to nominate someone to appear in the series (including yourself, don't be shy!) shoot me an email and let's talk!

- Pat

"Take PrEP" Campaign for Evergreen Health

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PSN Creative recently produced a series of commercials for Evergreen Health to highlight PrEP, the daily pill for HIV prevention. The goal of the spots was to reach new audiences via digital outlets and social apps, and lead them to a dedicated site to learn more about PrEP or make an appointment to see a healthcare provider at Evergreen.

Each ad in the series features a person going through a relatable  routine—like waking up and starting the day, or settling in at the office—and demonstrates how taking PrEP can be a simple part of everyday life. The creative for each ad was purposefully crafted to target the client's desired audiences.

Learn more about the campaign here, or take a look at more of PSN Creative's previous projects by visiting our work page.

Playlist: My Pretend Coffee Shop


Buffalo has some fantastic coffee shops—like Public Espresso, Tipico, and Remedy House just to name a few—and I often find myself setting up shop in those locations to get some work done. It's a great change a scenery and perfect for some people watching to break up the day. Sometimes I catch myself daydreaming about what it would be like to run my own coffee shop. But since I don't know anything about coffee other than I am a goblin if I don't drink it, I tend to focus on the music I'd play in the background.

So, I've put together a playlist titled "My Pretend Coffee Shop" that I think encapsulates what I'd play at my own non-existent cafe. It's a two-and-a-half-hour mix of ambient, folk, R&B, and pop music that's chill but has enough energy to keep you moving through the day. Take a listen!


To see more of my favorite playlists—or stay up-to-date when I make a new one—follow me on Spotify!

- Pat

Billy & Pat Vlog: Hiking to the Eternal Flame


On a gorgeous and unseasonably warm December Sunday Billy & Pat broke out their gear to take a hike to the Eternal Flame at Chestnut Ridge Park. The Eternal Flame is a natural gas vent tucked inside a waterfall that is (almost) always lit, providing a spectacular payoff to the end of the hike.

We were joined on the trip by our friends and fellow content creators Lindsay, Becki and Chris, who also documented the day in their own way. Take a look at the afternoon in the most recent video from Billy & Pat Vlog.

And here are two gifs from the video...

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It was such a treat to spend the afternoon with other creatives who were filming, too. Being a content creator out in the wild can often be intimidating, daunting, and even a bit embarrassing as you spend time getting the perfect shot or trying to talk to the camera in public. Knowing that the entire group was there to not only enjoy the day but capture the experience through our own points of view was wonderful. If you're feeling nervous about starting a vlog or creating content outside of your usual surroundings it's definitely helpful and encouraging to find a friend (or three!) to create with.

Check out Becki & Chris's and Lindsay's videos to see the differences among our methods of storytelling. And congrats to Lindsay on her very first vlog!

Would your business or service benefit from some influencer promotion, video or social media marketing? Shoot me an email and let's make a plan!

I Have a Huge Following... Now What?

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Most brands and businesses devote money, time, and resources to growing their online following. There are often teams of people whose sole purpose is to create content and monitor social media accounts to increase fans, followers, and engagement. The goal, of course, is to turn that following into paying customers.

But what do you do when you amass a large following and you're not a business, or you're an individual who has inadvertently become his or her own brand? How can someone use their following to create opportunities for future income or employment?

I recently reconnected with a good friend from college. We were both broadcast communications majors who have since left the news business; she now runs communications and community relations at a Pennsylvania high school and I work on content strategy and production support for other businesses, plus have a YouTube channel on the side. She reached out to me after learning a promising student at her school had a huge following on social media and was making some decent money promoting other brands through his accounts. As he gets closer to graduation the school staff is eager to help him identify opportunities that align with his skills, and connect him with others who have had a similar path. We set up a Google Hangout so we could talk and share our thoughts on his unique situation.

After learning more about his trajectory and interests, my advice was to not only continue learning about traditional marketing and advertising—he clearly has a knack for it—but to really dig into the business and analytics side of social media marketing. My observation was that it appears the creative work comes naturally to him, so being able to speak about numbers and ROI (the stuff the finance folks and decision makers care about) could be a huge advantage for him and set him apart from others in his situation. Because he is often approached by national and international brands already, I encouraged him to reach out to local businesses and organizations in his hometown to talk to them about partnerships.

You don't have to live in New York City or Los Angeles to participate in influencer marketing and promotions. This goes for both local influencers and local businesses. Influencers and content creators are always looking for things to talk about, and businesses want authentic, personal promotion, so why not partner up?

The takeaway is to keep educating yourself—whether formally or on your own—about things that not only interest you but may be tangential or the seemingly opposite side of the coin of your interests. Think about the people or departments that you'll need to work with to be successful and learn more about their world. It will not only help you build better relationships, but help you put together a more effective strategy for working together because you'll understand their needs and objectives.

If you think you or your business could benefit from brand or content strategy consulting don't hesitate to get in touch!

- Pat

Billy & Pat Vlog: Exploring Buffalo's Beautiful New Bakery & Restaurant


In partnership with Visit Buffalo Niagara, Billy and Pat recently spent a wonderful day eating and drinking (and eating and drinking and eating) their way through Rowhouse Bakery & Restaurant.

Rowhouse is a beautiful new, multi-level space on Delaware avenue that offers grab-and-go items, bakery selections, coffee, and sit down table service, plus has a beautiful pizza bar, lounge and cocktail bar. Take a look inside Rowhouse by watching the video...

Would your business or service benefit from some influencer promotion or social media marketing? Shoot me an email and let's make a plan!

Billy & Pat Vlog: Stomping Grapes at Liten Buffel Winery


Raise a glass to the latest video from Billy & Pat Vlog! The pair recently got their feet wet (quite literally) stomping and squashing a variety of grapes at the Liten Buffel winery in Middleport, NY. Take a look:

Liten Buffel's mission is "to make the highest caliber Pinot Noir, Syrah, and Riesling from the Niagara Escarpment AVA and the surrounding Niagara region." They also make other types of beautiful wines, and are super fun to follow on Instagram!

For those who will never experience the unique sensation of dipping yourself into a one-ton vat of grapes, please enjoy these animated gifs:

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Would your business or service benefit from some influencer promotion? Shoot me an email and let's make a plan!

CASTING: Men and Women for PrEP Video



PSN Creative is casting a commercial for a Buffalo-based nonprofit to promote the ease and effectiveness of PrEP. PrEP is a daily pill used for HIV prevention.

Production will take place in mid-November in Buffalo, NY and will require 3-4 hours of time from each actor. Selected talent will be compensated $150 for their time.

Actors should feel comfortable having their face appear in an ad for PrEP. This is a scripted acting job, and personal identifiers like real name and status will not be included.

We are casting for the following characters, but these are somewhat flexible for the right talent! People of color are strongly encouraged to apply.

Role 1

  • Man
  • Age 30-50
  • Should feel comfortable appearing shirtless in a shower scene (shown getting ready for the day, non-sexual)

Role 2

  • Man
  • Age 21-30
  • Should feel comfortable appearing shirtless (shown getting ready for the day, non sexual)

Role 3

  • Woman (or female identifying individual)
  • All ages welcome

If interested, please send an email with the subject "PREP VIDEO" to with the following info:

  • Name, age, location
  • A few recent photos of yourself
  • Links to any relevant social media accounts like Instagram, YouTube or Facebook

Please share this link with anyone you feel may be right for role.


Join Us for Dinner and Drinks

Excited to announce that I will be hosting Dining Out for Life at The Dapper Goose on Tuesday, October 10 alongside the lovely and talented Lindsay Robson from Nickel City Pretty!

Nearly 100 restaurants from the area will be participating, with donations going to Evergreen Health to support services with those living with HIV and AIDS. Watch the video to learn more:

RSVP to the event on Facebook and then make your reservation at The Dapper Goose!

If you'd like to talk about how to produce or plan your next event shoot me an email so we can chat!

- Pat

Billy & Pat Vlog: Prepping Burgers from HelloFresh


Billy & Pat Vlog continue their partnership with meal delivery service HelloFresh to highlight the ease and affordability of the brand's easy and delicious meal kits. In the most recent episode, the duo prepared "Juicy Lucy Beef Burgers" at home with great success! Watch now:

As you can see from the following gifs, HelloFresh makes cooking pretty fun! Maybe a little too fun...

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Would your business or service benefit from some influencer promotion? Shoot me an email and let's make a plan!

- Pat

Buffalo Collective: A Creative Studio for DIY and Drinks


PSN Creative recently wrapped up an exciting video project with Buffalo Collective Studio. Buffalo Collective hosts do-it-yourself  parties where visitors can put together wood decor, pillows and apparel from scratch in one of two studio locations in the Buffalo area. Buffalo Collective also hosts private events like bachelorette parties, baby showers and birthdays.

If you look at any of Buffalo Collective's social media accounts (like Facebook or Instagram) you'll see some beautiful examples of the work their party-goers create on a daily basis.

To give their followers an even better glimpse of what one of their DIY & Drinks events are like, Buffalo Collective reached out to PSN Creative to produce a short video of what a typical event is like.

After meeting to discuss a few ways to best show and tell their story, we came up with a fun and fast treatment to help viewers feel like they were inside the studio during a party. Take a look at the final video:

To coincide with the launch of the video, Buffalo Collective is running a contest on their Facebook page where visitors can win gift certificates for a workshop and more! If you want to learn more about how you can book a workshop or private party check out

If your brand or business could use a video to attract new customers or better show off your products and services, don't hesitate to get in touch so we can work on something together!

- Pat

Billy & Pat Vlog: Hatchet Throwing Lessons at Hatchets & Hops


The latest edition of Billy & Pat Vlog appears much more dangerous than it is! The duo gathered a group of friends for an evening of hatchet throwing lessons and beers (what a combo!) at Hatchets & Hops in downtown Buffalo. Take a look: 

Hatchets & Hops is Buffalo's first axe throwing club and hosts individuals, groups, private parties and leagues of folks interested in who wish to throw sharp objects with accuracy! Special thanks to Visit Buffalo Niagara for setting up the fantastic night.

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Would your business or service benefit from some influencer promotion? Shoot me an email and let's make a plan!

- Pat

Photos: Buffalo 48 Hour Film Project

PSN Creative photographed attendees at this year's 48 Hour Film Project in Buffalo, NY.

The 48 Hour Film Project takes place in numerous cities and is a "wild and sleepless weekend" where filmmakers have just two days to write, shoot and edit their movies. See the full photo album below, or on the Buffalo 48 Hour Film Project Facebook page.

Need some photography or planning assistance for your next event? Drop me an email!

- Pat

Performers Needed for Hamilton-esque Commercial Shoot

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PSN Creative is casting a handful of performers for a commercial shoot in Buffalo, NY. Tentative shoot will be in mid-September. Models, singers, performance and spoken word artists are encouraged to audition!

The client is a spirits brand that is launching a new vodka experience. The commercial will feature a troupe of 4-6 friends out at a hip bar discussing the virtues of the new vodka experience. The final script is tongue-in-cheek and will play with irony, sarcasm and a cocky wink.

Casting Details:

  • Men and women ages 25-40
  • Looking for a diverse cast in all ways
  • Look hip, fun and sophisticated

Shoot Details:

  • Shooting in Buffalo, NY in mid-September (Date TBD)
  • Rate is $500 + possible 20% agent fee for the one-day shoot
  • Travel allowance may be provided for out-of-town talent

To be considered, please shoot a well-lit video of yourself with clear audio that includes the following elements:

  • A chest-up (like a headshot) introduction of yourself, including your name, age and location. Feel free to include any other relevant or interesting info about yourself
  • A left and right profile shot of yourself
  • A full body, head-to-toe shot of yourself
  • Performance of both of the demo scripts (see below)

Please upload your audition video to a third party site (YouTube, Vimeo, etc) and email the link, any relevant headshots and your contact information to with the subject: CASTING CALL - (Your Name). 

SCRIPT 1 - (Delivered as if you were having a conversation with friends at a bar)

I am not throwing away my shot!
I am not throwing away my shot!
Hey yo, I'm just like my country
I'm young, scrappy and hungry
And I'm not throwing away my shot!
I'm ‘a get a scholarship to King's College
I prob'ly shouldn't brag, but dag, I amaze and astonish
The problem is I got a lot of brains but no polish
I gotta holler just to be heard
With every word, I drop knowledge!
I'm a diamond in the rough, a shiny piece of coal
Tryin' to reach my goal. My power of speech: unimpeachable
Only nineteen but my mind is older
These New York City streets get colder, I shoulder
Ev'ry burden, ev'ry disadvantage
I have learned to manage, I don't have a gun to brandish
I walk these streets famished

SCRIPT 2 - (Delivered as if you were speaking directly to camera/a friend)

Hey... if life were perfect, 
magazines would never smell like perfume,
dogs would walk themselves, 
and algebra would really come in handy.  
Well, look on the bright side, at least there’s AMSTEL LIGHT.
It has only 95 calories,but you still get real imported taste.
You don’t give up a thing.Who says nothing’s perfect?...Amstel Light.

Happy auditioning!

CASTING CALL: Sophisticated Swagger Spoken Word

PSN Creative is casting a handful of talented performers for a commercial shoot in Buffalo, NY. Tentative shoot will be in mid-September. This is a paid, one-day shoot. Travel and per diem may be provided to talent coming from outside the Buffalo, NY area. Models, singers, performance and spoken word artists are encouraged to audition!

The client is a spirits brand that is launching a new vodka experience. The commercial will feature a troupe of 4-6 friends out at a hip bar discussing the virtues of the new vodka experience. The final script is tongue-in-cheek and will play with irony, sarcasm and a cocky wink.

For more details on the commercial and to get instructions on how to submit your audition please download this casting call PDF.

Billy & Pat Vlog: How to Make a DIY Gallery Wall

After more than a year of having blank walls in the the home office, Pat decided to finally hang up his gallery wall. And since it was a great opportunity to share a little bit of DIY knowledge, he recorded the process as a quick tutorial for those looking to get inspired. Take a look!

In addition to the video, we also created some fun animated gifs to promote the project!

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Would your business or service benefit from some new content? Shoot me an email and let's make a plan!

- Pat